Product Marketing Adventures is the only PMM show that goes beyond theory and into the real execution of product marketing. In each episode, experienced product marketers co-host two segments of the show: first a case study example of their work, followed by a messaging critique of companies we admire. Listeners enjoy a fun conversation packed with practical guidance to leverage in your product marketing career.
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Latest Episodes
Evangelize Your Value Like Hattie the PMM
Feeling overlooked as a Product Marketing Manager? If you're not evangelizing your value, someone else is defining it for you. PMMs possess a powerful blend of strateg...
Sell Trust like an Okta PMM
Moving upmarket to Fortune 1000 accounts isn't just about great products—it's about building trust with complex buying committees. Kevin Gough joins us as one of the m...
Create a New Market Category Like a Splunk PMM
What happens when the market shifts or your product evolves so dramatically that your positioning story no longer fits? Today we're exploring one of the boldest moves ...
Influence your sales team like a Zoom PMM
Most PMMs pride themselves on being customer obsessed, but there's another critical audience we often overlook—our own sales teams. If you want your product to win in ...
Design for Lifetime Value like a Visa PMM
Most PMMs don't track customer lifetime value, but we absolutely should. When you understand CLV, every trade-off becomes crystal clear—you know exactly where to focus...