All Episodes
Displaying 1 - 15 of 15 in total
Evangelize Your Value Like Hattie the PMM
Feeling overlooked as a Product Marketing Manager? If you're not evangelizing your value, someone else is defining it for you. PMMs possess a powerful blend of strateg...
Sell Trust like an Okta PMM
Moving upmarket to Fortune 1000 accounts isn't just about great products—it's about building trust with complex buying committees. Kevin Gough joins us as one of the m...
Create a New Market Category Like a Splunk PMM
What happens when the market shifts or your product evolves so dramatically that your positioning story no longer fits? Today we're exploring one of the boldest moves ...
Influence your sales team like a Zoom PMM
Most PMMs pride themselves on being customer obsessed, but there's another critical audience we often overlook—our own sales teams. If you want your product to win in ...
Design for Lifetime Value like a Visa PMM
Most PMMs don't track customer lifetime value, but we absolutely should. When you understand CLV, every trade-off becomes crystal clear—you know exactly where to focus...
Pivot market categories like an Ember PMM
Here's the truth about meaningful growth: you either sell more of your current product to more people, or you build something entirely new to attract fresh customers. ...
Capture Cultural Moments Like a Slack PMM
Ever wondered how product marketers can thrive when everything's constantly changing? This episode explores exactly that with Stephanie Sosa, a product marketing power...
Find Product-Market Fit Like an OpenAI PMM
Finding product-market fit is like striking gold—when you hit it, your product practically sells itself. But how do you know when you’re onto a winner, or when you mig...
Shape the product roadmap like a Confluent PMM
Let’s be honest—every product marketing manager dreams of having a hand in shaping the product roadmap. But what’s the secret to actually getting a seat at that roadma...
Lead cross-selling like a Gusto PMM
Want to boost your sales without coming across as pushy? The art of cross-selling isn't about bombarding customers with products—it's about striking when the iron is h...
Boost win-rates like a Twilio PMM
As product marketers, we look at metrics from all over the business. One metric that's commonly tracked is win-loss. There are many factors that influence win-loss fr...
Create an ideal customer profile like an Adobe PMM
Have you ever launched a campaign that went nowhere, or spent months chasing accounts that never convert? That's what happens when you don't have an ideal customer pr...
Transform your pricing like a Kustomer PMM
Getting your pricing strategy right can make or break market share. Great product marketers know that a well executed strategy doesn't just drive revenue; it shapes p...
Launch products with advocates like a Reddit PMM
Online communities are a goldmine for finding customer advocates who can supercharge your product launch - but too often companies rely on things like email blasts an...
Welcome to Product Marketing Adventures
Welcome to Product Marketing Adventures, the only show that takes you beyond theory and into the real execution of product marketing. I'm Elle Grossenbacher, your trus...