All Episodes
Displaying 21 - 24 of 24 in total
Create an ideal customer profile like an Adobe PMM
Have you ever launched a campaign that went nowhere, or spent months chasing accounts that never convert? That's what happens when you don't have an ideal customer pr...
Transform your pricing like a Kustomer PMM
Getting your pricing strategy right can make or break market share. Great product marketers know that a well executed strategy doesn't just drive revenue; it shapes p...
Launch products with advocates like a Reddit PMM
Online communities are a goldmine for finding customer advocates who can supercharge your product launch - but too often companies rely on things like email blasts an...
Welcome to Product Marketing Adventures
Welcome to Product Marketing Adventures, the only show that takes you beyond theory and into the real execution of product marketing. I'm Elle Grossenbacher, your trus...