Product Marketing Adventures

Online communities are a goldmine
for finding customer advocates who

can supercharge your product launch.

But too often companies rely on
things like email blasts and paid

campaigns completely overlooking
the power of engaged customers.

So within your own community
are passionate advocates.

Ready to champion your
product and influence others.

Their enthusiasm not only
spreads the word, but also builds

trust with newer customers.

Seeking validation.

Leveraging these voices in a
launch isn't just about buzz.

It's about creating
credibility, driving adoption.

And igniting that word of mouth growth
that sustains long after the launch.

So with that, it is my pleasure to
have Kaavya Gupta on the show today.

You guys, I have been so impressed with
Kaavya since I first met her back in 2019.

Kaavya currently leads a product
marketing team at Reddit where

she cares for products that make
it easy for anyone to find and

engage with communities on Reddit.

But her foundation in product marketing
stems from her experience across a number

of verticals from grocery e-commerce
in India to enterprise SAS at Twilio.

You can bet she has a wealth of knowledge
to share from these diverse audiences.

But in every situation she dives so
deep into understanding the end user.

And that's why she's going to have
something really special to share

with all of you today on the show.

she takes a keen interest
in the creative arts.

If you're on Spotify,
try searching her name.

You might see some nursery
rhymes from a past project Kaavya

did with Sony music in India.

Kaavya, it is so, lovely to
have you on the show today.

Thanks Elle.

Thanks for having me, and
thanks for that intro.

I'm just so glad that our pots
got to cross again, especially in

the context of product marketing.

I'm excited to chat about my experience.

You know, I've been a PMM
in the B2B space and B2C.

And products might be different,
the end user might be different,

but you know, ultimately what I've
seen is that effective marketing

is really anchored in authenticity,
and it's ultimately driven by the

users, not by the brand or business.

So I'm really excited to
chat about all of that today.

Yes.

So the customer-centric
approach is so real.

Okay, so let's dive right in.

Tell me about your role at Reddit and
more about how your team makes it easy

to find and engage in communities.

Yeah, for sure.

So yeah, I lead a product marketing
team, uh, which is basically focused

on building meaningful consumer
experiences on the Reddit platform.

And that means pretty much
helping anyone kind of.

Find and participate in conversations and
communities, that are relevant to them.

Kind of creating new ways for people to
engage with each other on the platform,

and making these community experiences
really accessible to everyone globally.

Yeah.

Yeah.

So this topic of community
experiences is going to be the

heart of our topic for today.

so the first segment of our show, I
want to start with this case study of

how you leveraged community advocates
in, a community driven product launch.

So let's talk more about this.

What was going on with the product
as you were preparing for the launch?

Yeah.

So I am gonna walk you through a set
of updates that we launched last year.

Uh, so just to give you some context.

You know, the comment section is
what people come to Reddit for.

It's basically where all the
redditer knowledge is accessible.

And last year we made some
foundational updates to the comments

experience, and that includes.

Kind of faster comment loading.

So we made some performance updates,
uh, new navigational UX to the comments.

So just making it easier for people to get
to the comments and consistent flows in

and out of the comment section as well.

So regardless of whether you're consuming
a text post or an image post, or a video

post, we wanna make sure that people are
finding their ways to the comments easily.

Now, these were individual efforts.

That we're basically working
towards making Reddit the best in

the world at conversations, right?

and so again, going in and out of
comments from the main feed is a

core user journey on the platform.

And any update that we make
to that flow, could mean make

or break for the user, right?

So it was really important
that these updates land.

So we brought the Reddit
community along with us.

We co-created with a group of
Redditors, who expressed interest

in wanting to test out early bills.

and they provided us feedback
and that really informed our

product positioning as well.

we knew that the only way, to get
buy-in from the community and build

a better experience was to include
the community in the process.

and so we announced all of these
individual updates that I shared

earlier as a package, you know, to
really show the cumulative value that

this unlocks for users and simply just
making comments easier and faster.

and again, like this was a bundle
and a package that we created for

the community with the community.

I love that.

Okay.

So, so often, especially in the
SaaS world as pmms, we'll have small

features that we'll have to, launch
into the world and into the community.

And it can be so, hard to launch
several new little features at once.

And finding a creative way to do it,
especially using customers, um, isn't

something that you see too often.

so I love that you were
able to not only achieve.

together multiple small features
and making something bigger with it.

but leveraging customers to do it.

You know, at Cisco we talk a lot about,
you know, what the launch vehicle

is gonna be for a product launch.

Your launch vehicle is your customers.

so that's amazing.

Okay.

So tell me more about what the result was

Yeah, no.

when we launching it together,
actually as a bundle, kind of

created this overall seamless
comments experience for users, right?

Where we could really highlight the
value that we were bringing, both at

the time of users, kind of reading and
finding their posts on the feed, to then

going to the comments from the feed and
scrolling through the, comment section.

So really being able to show.

how we were introducing a new update
at every step of that user journey.

Again, just showed bigger picture.

And then through this launch, we
actually built an official feedback

loop with now over a hundred users
who have helped us test early bills.

For so many products,
that followed this one.

And so that was a, that
was a huge win for us.

and we're so excited to be working with
these Redditors, cause the feedback

that they've given us, so like early on
in the process has been so meaningful.

Not only from a product perspective,
but also kind of thinking through how

we can better message it in the market.

I.

love it.

The feedback loop that must have
been so amazing for product also

to in, influence your messaging.

okay.

I'm inspired as a PMM officially, so
let's say that I wanted to try to.

Replicate this or iterate
on it somehow in my world.

you know, I'm trying to use a community
driven approach leveraging advocates

for an upcoming product launch.

I guess like to start, how would I
know whether or not that approach

is a good fit for my product launch?

Like what are the attributes of

Yeah, I would probably say two things.

one kind of really understanding which
audience your product touches, how your

products would impact them, whether it
be good or bad, and, and what really

matters to that audience, right?

So on Reddit, redditors are really
influenced by their communities.

Communities are also where
conversations start on the platform.

And so for us, as we think about
product marketing, we really

wanted to start at the core.

Uh, again, consumers, users, people
don't wanna be marketed at, right?

And we know that they absorb more
information when it's voiced by

their communities, by their networks.

And so it was really important
for us to really start at the

core, which was the community.

And then I think the second piece is once
you are clear on who that audience is, you

really need to understand their context.

So the changes that I just spoke
about, it impacts all users, right?

It impacts our core users.

These are the people who are probably
coming on the platform every day and have

their set ways of engaging with Reddit.

And then you also have the casual folks
who are probably coming in to find.

Something very specific.

And so for our core users, some of our
core users are also community moderators.

They're also the most
trusted on the platform.

So it was really important for us
to get them in the loop early, not

only to kind of get their feedback.

But then also build their trust through
this effort, which would ultimately build

trust with the rest of the community.

And I think tactically what we
did on the PMM side is in our

go to market documentation, we
just, we created a grid, right?

With the audience type, what matters
to them, the degree of impact to

each of those segments, and then what
would the expected sentiment be For

those audience groups, and then this
should really give you a good sense

of which, audience you wanna start
with and where you wanna begin that.

Go to market motion.

I love that approach and I love
that you included the sentiment.

for the customers or for each of
those segments that is so often

overlooked when I look at messaging
with product marketers that I've

worked with and multiple organizations
that How does it make you feel?

I. Thought is just often
overlooked, like the emotion of it.

that was brilliant to include that.

Okay.

So again, I'm trying to replicate
it for myself or as a PMM.

It sounds like a way that I could
abstract this is looking at my, my

advocates, my passionate users, and,
uh, figuring out their context and.

Which communities, if any,
they are most active in?

what's next?

Yeah, so I would probably step one
as you kind of start building this

out is one, do your homework right,
and to what you just said about.

Highlighting sentiment, all of that comes
after you've done the homework, right?

You are then being able to
make a hypothesis on, okay.

How will, how will these updates,
or how will this product launch

really make this audience feel?

so I would say first, do your homework.

Gather all of your inputs
and then formulate a strategy

on that based on execution.

So what we did was we identified
the audience segments and again,

why this product matters to
them, what we just chatted about,

and then do some user research.

So like we did, some primary research
secondary, so you can talk to users

one-on-one or just based on past research
that has been done or previous product

launches, like what takeaways can you pull
from that and then you assess the impact.

Of the product on those specific
audience segments, and then

your opportunity size as well.

Right?

Like for us, because these updates
were impacting all users, it was

important for us to prioritize kind
of which segment we go after first.

And then once you have a better
understanding of what your

audience is, you build a narrative
and the messaging around that.

and then you use that to sort of build
buy-in internally and get your stakeholder

teams aligned before you can start the
kind of execution phase of the process.

Yeah, I have to double down on

yeah.

do do

the homework, do the research.

Such a great tip.

It's really tempting as a product marketer
'cause we love we're storytellers.

It's fun.

It's the fun part of being a pmm.

It's easy to just jump right into the
messaging or leverage really low hanging

fruit customers, friendly customers, but.

Staying true to best practices and
studying customer segments and going

for like the best fit customers and
advocates, is a really great tip.

Okay, so what happens

So

just completed the inbound.

and next comes the outbound, right?

This is, the execution phase.

so I'd say that the next big chunk
of the work that we did on the

go to market planning side was.

Chalk out the key phases of
the activation strategy, right?

And each phase can be
defined by a specific goal.

and then you work back from the launch
date to figure out when each phase should

happen and how long each phase should be.

So again, just like taking the,
the launch that I just spoke

to, phase one was really about.

Feedback collection and that feedback
was also really important to us because

that also helped inform our messaging
and positioning and let's just say

phase one was X number of weeks.

And then phase two was really
about internal enablement and

socialization across our teams, right?

Making sure that our sales teams were
equipped to talk about these like large

consumer updates with our advertisers,
making sure other kind of product teams.

That could be working on these surfaces
where we were making updates to the

comments, like they were aware that
this was happening and the message

that we were planning to push out.

So phase two was really about
kind of internal alignment.

And then phase three is kind of
your activation stage, right?

This is where you're talking
about the launch, launching the

product both on and off platform.

And then of course you track and
measure whether that be sentiment,

whether that be chatter, whether
that be engagement, whichever metrics

you're kind of focusing on, but.

Yeah, I would say like the, the outbound
is, is the next phase is really about

kind of chalking out the execution
plan and figuring out when and why

you would be doing those activations.

Yeah.

Yeah, that makes a lot of sense.

I just for clarity, so you
mentioned activation strategy.

What are examples of that?

Is that the three

phases

Yeah.

Yeah.

Yeah.

So I think activations is
basically what you're going

to do in each of those phases.

So phase one, where I said was
really about feedback loops, so.

What does the feedback loop mean?

In our case, we had to recruit the
redditors who were interested in testing

out early bills, make sure they were
equipped with the bills, making sure that

we were collecting the feedback from them,
and then relaying those back to product.

And then also being able
to use that feedback for.

Our messaging and positioning.

So that was kind of the, that was
the main activation for phase one.

Uh, and then phase two was essentially
the same thing, but for employees.

Um, so this was like the internal
alignment phase where we were collecting

feedback from employees who had access
to the build, making sure that we

were collecting that feedback from
them, equipping the sales teams,

making sure we had the enablement
materials in place, and kind of

building internal awareness through.

The channels that we had available to us.

And then phase three, which
was kind of the launch phase.

The few activations in there was one kind
of closing the loop with the users that we

were collecting feedback from them, right?

Showing them, okay, this is the
feedback that we got from you.

Here's how we incorporated it.

Here's the final build.

Like, what do you think?

rolling out the announcement
comms, both to the community and

to the broader market, and then in
product education as well, right?

Making sure that people who are
engaging with the app were aware

of the changes that, that we
were making to the experience.

and so that, that's pretty much the
activation piece, which is the task or

the action you are taking to achieve
whatever goal it is in each phase.

Got it.

Okay.

Super helpful.

All so backing up for a minute.

First I do the research.

I define the segments.

I chalk out the key phases of activation.

You mentioned feedback loop, internal.

Was internal enablement?

What was that?

Okay.

And then basically close
the loop with customers.

So within that, where does
building the messaging come in?

Is that part of the

Yeah, I would say it's kind
of an ongoing process, both in

kind of phase one and phase two.

So we had three phases, which was.

User feedback loop, you can say internal
feedback loop and then the launch portion.

Right.

So I guess before phase three, you're
kind of building and hydrating the

message messaging as you collect the
feedback and incorporate the feedback.

And I mean, going again, back to the
launch that we were just talking about,

for us it was, we actually landed
on a very simple message, which was.

Easier, faster comments for Reddit.

it sounds really easy, but it,
it took all of that feedback

to finally help us get there.

because that feedback informed,
okay, which of these product updates

should we be bundling together?

What does each product update
ultimately deliver for the user?

And then higher level, what does
it mean for the overall experience?

And does that higher level message
really resonate with the community?

Like all of that.

Even for those five or simple
words, it, it took all of that

for us to be able to get there.

So to your question, I think the
messaging, while we started with the

vision and a goal for what the messaging
should be, I think we were fine tuning

alongside phase one and phase two up until
the point that we reached phase three.

Yeah.

Even for those five words,
it takes a lot of iteration.

I bet.

PM was just thrilled with how well you
and your team were able to not only

keep them so well informed into this
process, but also bringing customers in.

So I guess before you even.

Decided to go this route
with this community driven,

advocate driven launch process.

How did you get in the
PMs to buy into that

I think we went into this
knowing that PMM is essentially

the CMO of the product, right?

And so we wanted to be strategic partners.

To our PMs and we co-created the
go to market strategy with them.

I mean, we started really early and we,
we shared our homework, which is what

we spoke about earlier, which was we
shared more about the market landscape.

We kind of outlined the risks, the
opportunities, the audience segments,

and kind of various approaches
and parts that we could take.

From a go to market perspective,
and then we worked with them to

fine tune and figure out what
that path or approach should be.

The other thing that we did was, you
know, sharing a narrative headline

early, like share a vision, and that's
what really excites product and it

excites the broader like stakeholder,
cross-functional team as well, because it.

it gives the entire team a better
idea of, or a, not a north star

that we're working towards.

So I think that was, that was
something that worked well for us.

And given that this was one of our bigger
product announcements, we factored in

time for reviews and discussions, right?

Like we factored in time for that
co-creation process with our product

partners because we wanted product
and product leadership to be.

Aligned with the plan and kind
of before us as PMM started

rallying the troops, right?

You know, better than anyone.

Product marketing is kind of working
with 5, 6, 7 other teams to really

get a go to market in motion.

And so before we started kind of
rallying those troops, it was important

for us to get higher level alignment
with product and leadership on kind

of how we were approaching this.

and now this has kind of become a model
for most of our launches, which is.

Kind of sharing all of our inbound
work, sharing higher level vision,

or where we see this going, and then
using that as foundation to then fine

tune tactics, outbound, et cetera.

I love that and something that you
said I think is worth saying again, is

coming up with a vision and that like
headline, like PR headline, press headline

to try to gain excitement from pm.

Such a fantastic idea.

I think so often I feel like pmms
are having to prove themselves.

To PM almost.

but coming in hot with that, with a vision
is a good way to ignite the enthusiasm.

Such a fantastic idea.

So after you launched, how did
this impact your success metrics?

Or like, if you look at what a standard
launch process looked like versus this,

you know, community or, advocate driven
launch process, do you think it influenced

the

Yeah, so this launch on the go to
market perspective, since, since these

were foundational kind of UX updates,
success for us was more measured by

how the community responded to them.

So.

we wanted this to be additive to like
the core user journey or the core job

that's being performed on Reddit, right?

Which was jumping in and out of
conversations and the launch was

received really well with Redditers,
really feeling like they're part of

the process, like I mentioned earlier.

Coming out of this, we actually made
this feedback loop official, and now

we have this set group of Redditors who
are constantly giving us feedback early

on in the product development process.

And this model of co-creation has
become a known best practice with

the broader community as well.

So now when we refer to the
work that we've been doing

with this group of Redditors.

People across Reddit know
what we're talking about.

And this has kind of become a benchmark
for the rest of the community too.

so I'd say that's, that's how we,
measured success, for this one.

Awesome.

I love that it became this like proven,
tried and true approach and now you have

this large group of advocates that are
basically your field trial customers.

I bet your PM team is just so thrilled
to have to be working with you guys.

Okay, so last question for you, KA sort
of on this topic, but slightly different.

So.

What advice do you have for a product
marketer who just wants to try something

new and maybe it's, try something new
like this, like a totally different,

approach to product launches.

What advice do you have for

Yeah, so I would say, I mean, like I
said earlier, as a PMM, you are CMO

of the product, and quite frankly, CEO
of the overall go to market strategy.

And what's worked really well for me
is one, thinking ahead, which is what

we just spoke about, kind of doing
your homework, communicating early.

And deliver simple messaging.

Right?

And an anecdote that comes to mind
when I was at Twilio, you know,

Twilio had complex products, right?

With all the possible
buzzword features to wow.

Kind of any enterprise buyer.

But ultimately what we saw was that
the messaging that really worked best

for that audience was one, how does
this help me and what matters to me?

And two, show me the data to prove it
Yeah, back And so I'd say like the,

the simple and the more direct you
make it in terms of how it impacts

what matters to your user or customer,
I'd say the better you'd likely be

in terms of your messaging, lending.

And then, in your go to market
proposal, we discussed this, but

in the proposal or documentation
or template, whatever you use.

write down your vision for
what story you want to lend.

Again, it may not be the story
that you, eventually end up going

out with, but it's just helpful to
start with some sort of a baseline.

I'd say the second thing to include
is any assumptions you are using in

order to make the plan or the message
and validate these assumptions early.

Like I, I've been in scenarios where.

You use certain assumptions and
much, much, much later on in the

process, you realize that the
assumptions that your whole plan

was based on was actually not true.

And so validate those assumptions early.

And then the third thing would be
kind of, chalk out your go-to market

approaches with the impact, the risks,
and then evaluate which approach makes

sense with the rest of your team.

Right?

have a few parts laid out.

Know what your risks are and then
collectively make a decision on,

on how to take things forward.

Amazing.

I love it.

So one of the first things you
said that stood out to me is you

are the CMO of your product and
the CEO of overall go to market.

Let's empower pmms.

take control over the future of
your product and be the CMO own it.

That's something that I share with
my pmms on my team all the time.

Uh, you're the CMO,
you have the authority.

I'm empowering you make the decisions on
your own and I think once you have that,

it's so much easier to follow your gut and
to do the research and, build out a go to

market proposal you can be confident in.

that's awesome.

much.

okay, so now it's time
for our second segment.

Uh, this is the messaging critique.

So this is where we as product marketers,
are going to analyze real world messaging.

But here's the fun part.

You ka my guest.

Get to choose the company.

So before we get started, lemme tell
you about, the ground rules for this.

So once you pick the company, we're
gonna talk about three things.

First, you're gonna tell me something
that you love about the messaging or the

product, what's working really well, what
makes the product stand out, uh, then

you're gonna tell me something that you
wish the PMM would've done differently.

Maybe something that could have taken
the messaging, made the messaging more

clearer or stronger or more impactful.

And then third, let's
iterate a little bit.

So where do you think the PMM
could take this messaging next?

Are there fun, creative campaigns they
could use, or pursue that sort of thing?

So this is all about learning
and refining our craft.

No negativity.

Just a thoughtful, constructive critique.

Are you ready?

All right.

Okay.

So tell me about a product or company
that has caught your attention.

Good, bad, or

Yeah.

So sticking with the theme of community
marketing, have you heard of Duolingo?

I have heard of Duolingo,

Okay.

so Duolingo, uh, some
folks might know about it.

It's, it's a language learning
app, and their ethos is on making

language learning fun and free.

I think they have like 40 plus languages
now, and have expanded to non-language

courses as well, with music and maths.

Oh, fun.

Okay, so I just pulled up their website.

Super cute illustrations.

The most adorable little owl.

don't know what it is with owls.

It's like the big eyes.

They're so, they're so lovable.

I love it.

Okay, so cute little owl.

Their messaging headline on their
homepage reads the free, fun, and

effective way to learn language.

a exclamation point, which not not all
websites or um, have punctuation at all,

but I love, yeah, like this is, this

screams it's from millennial

Yeah.

And so I think, um, in terms of who,
dual linguist targeting is, it, it, I

mean, it, it's pretty much anyone who
wants to learn a language, but I think

it's for people who have an, obviously an
interest in learning a new language and.

Most likely the casual learner.

So tho those who don't, who don't
need to learn a language but are

just interested in, in learning one.

And again, with the whole free
aspect, it's for folks who may

or may not have the means to take
a, like a formal language course.

So I imagine if this is targeted
at Gen Z millennials, my partner,

very much a millennial is, is
riding the Duolingo train hard.

So great.

Okay, so what are you loving about

so I think dual lingo marketing is,
it's fun, it's bold, it's authentic,

and the products, relatability is
completely rooted in community, right?

In fact, the dual owl, the owl
that we were just talking about.

It, it originated from the
community and it started gaining

momentum through community memes.

Right?

There's, I mean, there's a subreddit on
Reddit called r slash duolingo, and you

can see that like one of the first memes
that, that came out around this owl

is a meme of the language bird crying.

Basically, it's a meme
around how when you don't

a language lesson, like how
the bird reacts, and then

on the

meme it says.

sad.

bird

on the meme it says, learn Italian today,
or he will eat a poison loaf of bread.

Right.

You know, like.

These like

really fun memes and the
community really caught on.

And now you have Du the Owl, which is
kind of their, their like flagship mascot.

I think the other thing here is that
their authenticity is really memorable.

So again, just referencing Reddit
'cause are real, if you go on

on r slash marketing, which is.

A marketing focused subreddit.

Lots of chatter about Duolingo.

in fact, one of them, one of them
says, about Duolingo marketing.

It doesn't need to be groundbreaking.

Du is a natural and being natural is key.

Right?

So it is just, it's just all about Um.

Genuine.

And, and the second part is I
think they're, they're, they're

good storytellers, right?

Their messaging is like really
anchored in conversations that are

happening in the community today.

it's simple and it, it's very
grounded in social proof.

And, and that's what also informs
their social, uh, channel choices.

You see them primarily on social media.

and it's where their audience is
at, which Gen Z and millennials

and, and, and where, I mean, where
the conversation is taking place.

And I think the third thing, is just, just
on the topic of social proof, is they've

created a space for people to advocate
for DU lingo with each other, right?

And they've kind used similar mechanics
in their product as well, which is what

makes the experience just so attractive.

It's everything is just about,
about community, uh, and that's

what's really fun about them.

yeah,

so they did a really fantastic job, not
only with leaning into their fun branding

and the messaging and storytelling,
but they did a really great job of

matching their go-to market strategy
with segmentation, understanding

where their target market hangs out.

brilliant.

I love it.

Okay, so what's something A PMM should
have considered or can considered, or

maybe we can jump right into how they

Sure.

Yeah.

And this is me being the outsider here.

I'm sure they've considered all of
this, but you know, Duolingo has aced

the art of getting people hooked.

Right.

I, I see it with my partner.

He will go out of his way to make
sure that he doesn't break his streak.

And if you ask him why, it's, it's
purely a way of kind of challenging

himself, and that's what he enjoys.

And I think that that fun and
enjoyment has very clearly comes

through in their marketing.

but one thing that I feel as a
consumer who's not yet on the du lingo

train is really understanding how
effective the app or the product is

in actually teaching me the language.

If I am investing every
day in this, which it seems

time's

yeah.

And know I'm

because I like my partner, like
to challenge myself and wanna make

sure I'm not breaking my street.

I wanna know if I'm actually
learning something right?

Like am I actually learning the language?

So it would be really cool to see
in their marketing, I. If there were

some proof points, and just like
greater awareness of the tools that

are available in the product that
aid the process of language learning.

I'd say that that's probably the
one thing that I've not seen.

Again, this is something that
they've probably considered, but

be, it'd be cool to see more of.

Yeah.

Yeah.

I'm looking on their website,
they say, backed by science,

and I'm curious about that.

I'm well, tell me more.

Um, yeah, I love it.

Okay.

And then how can they,

where

Yeah, I think there's such a
big opportunity with streaming.

You know, their audience is exposed to
so much content in non-native languages

and so deeply influenced by pop culture.

Like wouldn't it be so cool to
have a product marketing campaign

where you can translate your
favorite K drama episode or.

of Friends

Episode for non-English speakers
using the tools that Duolingo has.

I mean, that would be so amazing.

Um,

fun.

Such a great way too to like,
'cause Gen Z millennials, we love

connection, especially online.

I could see there being so much

Yeah, that would be really cool.

But yeah, that was an
idea that I thought of.

But anyway, just hats off to Duolingo.

They've done some, they've done some
great work, uh, obviously amazing product.

and I'm excited to see what more
comes out of their marketing team.

Yeah, definitely.

Okay.

Duolingo, shout out to the pmms.

You've got some fans, so
great work over there.

Okay, so caveat, before we go, I want to
give a gratitude moment and say thank you

so much to you for your willingness to.

Share your expertise and
your knowledge with us in the

product marketing community.

I'm so inspired by pmms like yourself.

Um, then I'm curious, who
are one or two pmms who

Yeah, for sure.

Before I get into that, I want to thank
you, and for just giving us pmms a space

to talk about our experiences, and share
whatever little knowledge that we have.

And I'm.

So excited to hear from all
the other pmms on this podcast.

so really appreciate, again, uh,
you invited I would say the, the

pmms that I, I wanna call out are.

one my current PMM colleagues
at at Reddit, uh, Rachel

Weber Calloway and Ali Shar.

You know, Redditers are
a tough crowd to please.

You know, they are fans our biggest
critics, and both Rachel and Ali

are just so good at understanding.

The beat of our user and kind of packaging
products in a way that really show value.

I'd say the second person
is my dad, Vic Gupta.

You know, he's been in marketing for 25
plus years in the fast moving consumer

goods space, both in India and in the us.

And I've always watched him observe,
and I've seen him observe not only how.

His product is placed on the
shelf, but where it is placed

in the context of the other.

And how a consumer
responds to that, right?

The consumer space is it's so fast.

Things change so rapidly and usually the
impact of that is never seen in silos.

And I think just seeing how he
has navigated his marketing career

has really pushed me to keep my
eyes and ears open for what's

happening in the broader landscape.

And that's kind of, that's what
I've taken forward in all of

my PMM experiences as well.

Oh.

it must be so fun to be able to

it's

with your

dad about marketing.

Oh, I love that.

Oh, hats off to your dad.

Amazing.

Okay, last question for you, KA.

Where else can we access your expertise?

Is it just best for

the

Yes.

Yeah, feel free to reach
out to me on LinkedIn?

DM me or send me a friend request.

I think the spelling of my name should
be in the description of this episode.

yeah, feel free to reach out to me and
I'm excited to chat more PMM or otherwise.

Awesome.

Thank you.

Thank you, KAA, and thank you
to our PMM listeners for coming

on this adventure with us today.

I hope this episode leaves you
with inspiration in taking the

next step in your own journey.

That's all for today.