Product Marketing Adventures

Welcome to Product Marketing Adventures, the only show that takes you beyond theory and into the real execution of product marketing. I'm Elle Grossenbacher, your trusted PMM guide and host. This podcast has been a dream I've nurtured for years and I’m so excited to finally share it with you all!

Throughout my career, I've had the pleasure of working at companies of all sizes, from industry giants like Twilio, Gartner, and Cisco, to small startups. I've celebrated many proud career moments and have crafted go-to-market strategies for some of the world's biggest brands. 

My true passion lies in helping others grow and succeed and one thing has consistently stood out to me: finding in-depth case studies of exceptional product marketing in action isn't easy. You can easily find definitions or endless discussions about messaging and launches, but seeing outstanding product marketing? That's a different story. 

That's exactly why I’m bringing this podcast to life. In each episode, I’ll bring in the best of the best in product marketing. I'm talking about PMMs who have launched category-defining products, nailed positioning, and executed game changing go-to market strategies.

This is how it’s going to work: these PMM experts will co-pilot two segments of the show with me. First, they'll coach us through a case study example of their work. This segment will be packed with practical guidance you can leverage in your product marketing career. Then, after the case study, we'll do a message critique on companies we admire. No negativity - just a thoughtful, constructive critique!

 If you're a product marketer who wants to go beyond theory and actually see what exceptional product marketing looks like in practice, you're in the right place. I could not be more excited about this, hit subscribe and get ready to join me. It's going to be a fun adventure.

Let's go!