All Episodes
Displaying 1 - 20 of 24 in total
Use a PMM AI agent like a Docebo PMM
Product marketers, you know this pain. You need insights yesterday, but the data is scattered across calls, surveys, dashboards, and internal docs. In this episode, Em...
Craft product launch tiers like an Atlassian PMM
Product launches are never “just a launch.” Some releases quietly drive retention, others reshape the business, and treating every launch like a Tier 1 moment creates ...
Prove Product Marketing Value Like a Cordial PMM
Every product marketer knows the feeling of walking into a meeting, bracing to prove your worth because most people do not really understand what product marketing act...
The PMM Summit Series: Coaching Hour with Yi Lin Pei
You're tweaking resume bullets at midnight and second-guessing every word whilst everyone else on LinkedIn seems to have the perfect career story. Here's the brutal tr...
Sell Your Vision like a Postman PMM
You're leading a product marketing initiative you genuinely believe in, but every direction you turn, someone else is fighting for the same limited resources, stakehol...
Build Platform Messaging Like a Blue Manta PMM
Remember when Netflix was just a DVD-by-mail rental service? Or when Apple only sold computers? Every giant brand started with a single, simple product story, but once...
Navigate Stakeholders Like a GoldCast PMM
Change messes with our brains. Psychologists call it a threat state where our amygdalas light up and we resist anything unfamiliar. That's the reality Anand Patel face...
Launch with Momentum Like a Navattic PMM
Launching into a new ideal customer profile is like being traded to a completely different sports league. The rules are different, the competition is unfamiliar, and y...
Leverage Voice of Customer Like an Intuit PMM
We all talk about customer obsession, but here's where most PMMs fall short: workload. We carry so much ownership that carving out time for true customer insight feels...
Evangelize Your Value Like Hattie the PMM
Feeling overlooked as a Product Marketing Manager? If you're not evangelizing your value, someone else is defining it for you. PMMs possess a powerful blend of strateg...
Sell Trust like an Okta PMM
Moving upmarket to Fortune 1000 accounts isn't just about great products—it's about building trust with complex buying committees. Kevin Gough joins us as one of the m...
Create a New Market Category Like a Splunk PMM
What happens when the market shifts or your product evolves so dramatically that your positioning story no longer fits? Today we're exploring one of the boldest moves ...
Influence your sales team like a Zoom PMM
Most PMMs pride themselves on being customer obsessed, but there's another critical audience we often overlook—our own sales teams. If you want your product to win in ...
Design for Lifetime Value like a Visa PMM
Most PMMs don't track customer lifetime value, but we absolutely should. When you understand CLV, every trade-off becomes crystal clear—you know exactly where to focus...
Pivot market categories like an Ember PMM
Here's the truth about meaningful growth: you either sell more of your current product to more people, or you build something entirely new to attract fresh customers. ...
Capture Cultural Moments Like a Slack PMM
Ever wondered how product marketers can thrive when everything's constantly changing? This episode explores exactly that with Stephanie Sosa, a product marketing power...
Find Product-Market Fit Like an OpenAI PMM
Finding product-market fit is like striking gold—when you hit it, your product practically sells itself. But how do you know when you’re onto a winner, or when you mig...
Shape the product roadmap like a Confluent PMM
Let’s be honest—every product marketing manager dreams of having a hand in shaping the product roadmap. But what’s the secret to actually getting a seat at that roadma...
Lead cross-selling like a Gusto PMM
Want to boost your sales without coming across as pushy? The art of cross-selling isn't about bombarding customers with products—it's about striking when the iron is h...
Boost win-rates like a Twilio PMM
As product marketers, we look at metrics from all over the business. One metric that's commonly tracked is win-loss. There are many factors that influence win-loss fr...